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Position Overview:
The PLL is seeking an ambitious, skilled content strategist to develop, manage and execute the PLL’s content strategy. Individual must be a serial self-starter, highly-capable, and eager to deliver against aggressive targets. Candidate will be asked to immediately coordinate a 2021 content strategy, including a wide range of mediums including audio, video, written, digital and social. Fluency in omni-platform social media, digital content strategy and understanding of the PLL is critical. Individual must be a doer as well as a strategic thinker with upside.
KEY OBJECTIVES/RESPONSIBILITIES:
Manage PLL’s content team against set KPIs and key results
Develop and manage the content strategy of the PLL social channels, including the League and Team accounts
Recruit and manage hosting talent for league social, editorial and audio content
Develop and manage a content strategy for The Lacrosse Network, PLL Academy and PLL Assists (owned PLL assets)
Communicate and collaborate with players on major content campaigns
Work closely with the Business Development team on creative development and content execution for brand partners
Communicate key charitable, social justice and diversity initiatives led by PLL Assists
Identify key influencers and content creators to partner with to increase the visibility of the league
Develop creative, scripts and strategy for the PLL Podcast network
Review production edits, scripts and creative treatments
Lead major content campaigns centered around the business’ launch, including location rollout
Develop a content and marketing strategy to sell tickets
Develop content and marketing strategy to drive linear tune-in and subscriptions to NBC Sports Gold
Create content on the business of PLL, from State of the League to messaging for company executives
Be aware and active in the lacrosse community
Manage and develop an editorial content calendar for blog posts, player profiles, and league news
REQUIREMENTS & QUALIFICATIONS
4+ years in content strategy and development
Experience managing a team for the execution of shared goals
Experience managing brand social media channels
Experience in writing, producing, or hosting a podcast or audio content
Knowledge of the Google, Facebook, Twitter, and Tik Tok ecosystem, including creators and influencers
Understanding of the lacrosse community and broader media landscape in the sport
Strong analytical capabilities – with the ability to speak to digital marketing KPIs and analysis
Self-starter with strong interpersonal and team-based skills
A hard worker who is a “doer” first; must be ready to roll sleeves up
Highly motivated and eager to make an impact on the organization
Strong writing and copywriting skills are a plus
Sports or events marketing background is a plus
Seniority Level
Director
Industry
Sports
Employment Type
Full-time
Job Functions
Marketing
Public Relations
Writing/Editing